From the emergence of new global formats to the heights of high-definition video and 3D, today’s media entertainment market is increasingly popularizing digital streaming content. Disney intends to bring all of these components together by launching a recent teaser website, DSAA.com, for the Disney Studio All Access project, labeled “Coming soon” with a corresponding trailer.
Fans of the legendary studio around the world are eagerly awaiting access to more than 5 million pieces of digital content, whether on Blu-ray, a copy for their iPAD or on-demand streaming including all behind-the-scenes extras. The main advantage of the Disney Studio All Access service according to the developers is multiplatform for all kinds of devices. Paying for a movie once, the client gets a full list of its formats for personal consumption. Among other things, under one roof will be and point-scoring rating system ‘Disney Movie Rewards’ to promote the purchasing power of Disney products.
Of course, the deciding word in tapping into this new direction remains price – streaming media from Netflix still costs $5-8. Disney promises to put up more reasonable price tags and who knows if anyone will need independent online projects like Netflix when a market monster like Disney sells its video collection itself!